Endorsements
Armando Rodriguez
Top qualities: Great Results, Personable, High Integrity
“Lourdes has been an integral part of the Yahoo! team for almost four years. I have worked closely with her during that time and she has always been someone you can depend on to get things done in a professional manner. She manages PR for Yahoo! in the U.S. Hispanic market and Latin America, and most recently orchestrated the successful PR launch of four new Latin American countries for Yahoo! She is the go-to person for all our PR needs – from developing strategic communications plans and editorial materials to coordinating interviews and planning events. I recommend her highly.”
Alfredo Richard
Top qualities: Great Results, Expert, High Integrity
“Lourdes has been instrumental in managing our communications strategy as part of our partnership with Yahoo! She is extremely professional and results-driven, with a high degree of expertise and integrity, wrapped up in a smile! I've known her for many years before this assignment and she has always impressed me as a smart, personable and very effective communicator.”
Jose Rivera-Font
Top qualities: Great Results, Personable, High Integrity
“Lourdes de la Torriente delivers a punch! We've worked with Lourdes since 2004, back when we had a startup, Yahoo! en Español. From helping us grow YEE's share of voice to the amazing execution of Conexion Cultural and expansion into 4 new markets in 2008, Lourdes was in charge. Lourdes has used her expertise to help Yahoo! Hispanic Americas growth from one property, Yahoo! en Español (USA), to seven including Yahoo! Mexico, Argentina, Colombia, Chile, Peru and Venezuela. Lourdes' expert contribution has been insightful, effective, on time and personable. I highly recommend Lourdes De La Torriete and DelaGroup.”
David Duckenfield
Top qualities: Great Results, Personable, Creative
“Lourdes is a consumate professional who a mixes a superb knowledge of the craft of PR, with creative flair and a great work ethic. Her skill range is broad and deep: from entertainment, travel and tech PR to event planning, management and execution. She is a great team player who also has the charisma and the experience to lead.
Tina Boris Lafferty
Top qualities: Great Results, Personable, Creative
“de la group is a PR agency you can trust and depend on. Lourdes and her colleagues are trustworthy and passionate about their work. Everyone loves to work with her and she always makes it fun, in even the most stressful of situations. Her contact list is vast and her skills are in check. She brings creativity and enthusiasm to any project and I always am relieved when I know she is on board. LOVE her and recommend her to anyone looking for dedication, professionalism and personal service!”
Charlotte Hill
Top qualities: Great Results, Personable, High Integrity
“Lourdes and De La Group were wonderful partners for PayPal's Latin America business. Lourdes has deep knowledge and expertise in media relations in the US Hispanic and Mexican markets and this, coupled with her excellent work from start to finish made working with her and the team in Mexico a pleasure. Would highly recommend her services to anyone looking for a PR industry expert for Latin America!”